Striving For A Deeper Connection In Social Media
- August 30, 2013
- Posted by: Craig Chamberlin
- Category: Uncategorized
There are many issues we face in our high expectation society. One such issue is the need to constantly be ready and alert, giving 100% to a job or a project. The more the internet and social media become prominent, the more we attempt to remove the human aspects of our businesses. Social media gives us a gateway to create superficial perfection. These tools are invaluable, in many ways, but they also come at a cost.
For a few years now, I’ve lived with depression. Although manageable, depression is a tremendous drain on ones ability to remain productive 100% of the time. There will always be bad days, weeks or even months that occur. The most difficult part is maintaining a professional image while carrying the weight of a startup on your shoulders. But entrepreneurs are a rare breed, we silently overcome. But should we? Have we not reached a point where the person is the business? These are the questions I’ve been asking myself these past few months.
With the rapid growth of YouTube and social media, people are looking for something to relate too. Superficial ad campaigns and traditional business models are a difficult sell. We spend so much time removing ourselves from our business, that we fail to remember it is ourselves that make the business unique. Embracing our weaknesses opens more opportunities for engagement. We open the possibility of making our brand connectable. That connection is exactly what people are looking for, the human connection.
Creating a superficial persona has been one of the biggest failures in my four years of social media and YouTube. To put it simply, I’ve sucked the life out of my content, avoiding personal conflict out of fear of repercussions. In reality, it is conflict that draws people in. Conflict gives them a sense of belonging. It allows the viewer to open themselves to a deeper connection. As always, the lesson is a paradox, we frame our persona to draw people in, but our shallow framing is what drives them away.
People are drawn to what is human, not what is framed. Let us be ourselves, and open the door to a deeper connection with our audience.