Online Social Media Google+ Circle Management
- January 2, 2014
- Posted by: Craig Chamberlin
- Category: Uncategorized
Google+ is a content network that revolutionizes the way people search and engage products or services. The new era of social media and search is coming. Individuals such as David Amerland, author of Google Semantic Search discusses the future of Google search indexing and personalized search results based upon content engagement.
Google+ is changing the way we consume and engage content, and Google has paid close attention to how social media can allow us to reach the right people at the right time. The truth is, the content we want to see isn’t solely based on need, but desire and history as well. Google will one day be able to give not only relevant results, but relevant results that are personalized.
Need to know how to repair a vehicle? Well what if Google could give you that information and custom tailor the search results from thousands of results to a tutorial site you’ve used (and liked) historically? That’s the basic idea behind custom tailored search results.
With this information behind us, we can now elaborate regarding Online Social Media Google+ Circle Management. I prefaced this article with the above information because in order to be successful on Google+, you must know what’s happening in the background. You must make a conscious effort to connect yourself to those most relevant to yourself. This is just one secret of social media success. It’s not about reaching people, it’s about reaching the right people.
Out of the 514 million users of Google+, we want to find the pocket of individuals who will like, share and engage our content. We have little interest in the millions of others for the time being. So let’s get started on circle management.
First, Decide If The Google+ Culture Is Right For You
We need to start with a clean slate here. Every social network has a different culture, and you must learn that culture if you are going to succeed in that network. Many social media “experts” attempt to apply the same tactics across multiple networks. This simply does not work and most will find themselves frustrated with their inconsistent results across all of their marketing efforts.
So how do you figure out the “culture” of a social network? Well, that’s the hard part, it is constantly evolving (or devolving) on each network. The only way you are truly going to understand the people within a social network is to become an active user of that network. An active user doesn’t mean posting loads of your own content to the network, it means engaging and participating in the trends and content of the network. It’s about studying and learning what’s popular and why.
Thankfully, Google+ has a section for trending known as What’s Hot. The great thing about this section is that it gives you a well rounded idea of what is popular and effective on that network. It also gives you loads of people to follow and study.
Remember, the primary goal here is to study and learn what works on your network. This will give you a great idea of how you can fit (or niche) yourself into the culture. You may find, in some instances, that certain social media networks simply will never work for what you like to share or deploy. That’s okay, I’d recommend going with a social network where the culture best matches the type of content you create.
Adding The Right People To Your Circles
If you know the Google+ culture will work for your business or personality, the next step is to make sure you’re learning the tools that allow you create and edit circles. This starts in the People section of your primary Google+ navigation.
The people section can be quite confusing at first. Many people do not realize that the next significant menu structure is located horizontally at the top of the page. Personally I think Google+ could’ve done a better job of the navigation for the section – but that’s neither here nor there.
Once you’ve loaded your circles, it’s time to create some new circles. First of all, every Google+ user should have a VIP circle. This is a circle of people you will never unfollow and you will engage as much as possible. This circle will also be the leaders in your niche or industry.
After you’ve created a VIP circle, next you will want to create a circle where the Circle Name is the name of each of your top 10 leaders in your niche. For example, my circle below is one based on one of the content creators that has inspired me the most over my years on YouTube.
Now that you have a circle created for each of your top influencers, it’s time to grab Circloscope. Circloscope is a tool that allows you to locate and follow people in bulk. This is not a tool I’d recommend you abuse, but use maybe on a weekly basis to make some important decisions on who to keep following or stop following. You will have to purchase Circloscope to actually add people to your circles, which recently increased it’s price to $47, well worth it if you want to use Google+ properly.
It is here you will learn the magic of “Ripples”. In the meantime, you can download the trial and experiment this my technique at no charge. Once you’ve logged into Circloscope, you’ll want to find a popular post from one of your influencers on Google+ and copy the Link to post from the drop down menu.
This is where the magic begins to happen. Within Circloscope you can grab the active users who engaged that Google+ post. It’s as easy as clicking the drop down under Data and choosing Ripple. When the URL popup shows up, simply paste the posts URL into the box and select Ok.
Circloscope will go out and grab all of the users connected with that particular post. I recommend doing this with as many posts from that influencer as possible. Circloscope will take care of removing duplicates and such as you copy and paste more and more posts for ripples. If the loading screen starts to take too long, just click Enough! and move on to a different post (or try again).
After you’ve loaded ripples from a few posts of a single influencer, it is time to add those users to your circles. This part is easy, you start by selecting all of the individuals you imported by choosing the Selected and then choosing Select All Filtered.
Finally, we need to perform an action on our selection. In this case, we will be adding all of the users from our ripples to our influencer circle we created earlier.
Finally, you will type in the influencer circle you created earlier. As a side note, you can manually create the circle from this point by typing in the new name of a circle as well. Select Ok and let Circloscope perform its magic. Now remember, Google+ has a daily limit for the people you are allowed to follow. There is also a maximum of 5000 people you can follow at any given time.
Using The 90:10 Rule For Content Engagement
Now that you’ve added loads of people to your circles, it’s time to start engaging. Remember, social media is about being social. You cannot succeed on any social network without engaging those who have the most influence on those networks. You must take the time to make sure your comments and shares are well thought out and worth sharing.
The 90:10 rule is a standard practice for social media managers, and rightly so. The basic idea behind 90:10 is that 90 percent of your content (and time on engagement) should be non-work or non-business related. That time, however, should be spent engaging those who are in some way tied to you personally or professionally. In other words, spend 90 percent of your time actively engaging potential clients and users who would be interested in what you have to say. The other 10 percent of your time, and posts, will be distributing your product, content or service.
Remember, you must give if you wish to succeed. There can be no success on social media, or in real life, without giving, promoting or encouraging others.
Regularly Evaluate And Evolve Your Strategy
The truth is, there is no “single” strategy that will work for every person at this point. Social network (and their cultures as well as sub-cultures) are all drawn into different types of content. Each niche will have different strategies that will work accordingly.
Make sure to properly drop users into your VIP circle as you become more saturated into the culture. These influencers will help you gauge what your niche is talking about and what works for engaging your niche. You will be amazed at who and what you will be able to find after a month or two of doing this.