iCast: 4 Cultural Reasons To Avoid Live Streaming
- November 6, 2012
- Posted by: Craig Chamberlin
- Category: Uncategorized
Live streaming is an excellent tool when used properly, but many content producers are often left wondering if it is worth their time. This video covers the pros and cons of live streaming.
If you have a great personality, live streaming is an excellent method for connecting with your audience. It is, however, extremely time consuming compared to other content production and it is also weak in the way of content targeting.
There are a number of content developers that opt for live streaming. One of the ways they connect with their followers is through a regularly scheduled stream. Their followers and subscribers can then actively engage with them. This builds trust and connectivity with your subscriber base, it also allows for subscribers to connect with the content producer on a much more personal level. This increases viewer brand loyalty.
However, on the issue of content production, there is very little money to be made on live stream videos. They fail to adhere to what I like to call “the four culture traits” of the majority of users:
The Four Cultural Traits:
1. Low attention spans.
2. On demand expectations.
3. Only what I want mentalities.
4. Advertiser niches.
Our culture thrives on getting exactly what they want, when they want it and expect that material delivered in as short of a time as possible. They want that content on demand so they can come back to it any time. Advertisers want very targeted advertising so they can have a better click through and conversion rate.
As you can imagine, live streams go against all four of these traits. So live streaming is really up to you. There are some definite connectivity and branding benefits to it, but there are many disadvantages as well.