How Google+ Is Reshaping Traditional Blogging
- September 4, 2013
- Posted by: Craig Chamberlin
- Category: Uncategorized
Social media is here to stay. Obviously this is old news. I’ve been saturated in social media since the inception of MySpace and Facebook, but never would have imagined Google would be it’s evolution. The latest and greatest evolution of social media, Google plus offers us something all other social media sites do not: the ability to connect with others through content.
Content has been the driving force of the internet since it was created. The sole purpose for most users on the internet has been to both consume and create content.
The traditional medium for content was websites. After websites, came the blog and vlog, but now there is a new player that blends all of these together. Google plus allows the user to turn themselves into the blog. Blogging has always been about sharing personal thoughts and feelings to engage users. Embedded photos, videos and images along with extended posting and formatting creates a blogging environment tied directly with your personality.
But this is not just about sharing content. Surely we can share content on any social network. What really makes Google plus special is the culture. The members thrive on content creation, curation and promotion. The community is specifically there to consume and produce content.
Users can be constantly engaged with their favorite content creators, consuming not only their content, but other content they love as well. This platform reshapes many aspects of traditional blogging. Never before has a universal platform of instant connectivity, sharing and engagement existed.
There is a missing element in the equation of true transition of blog to social media – and that is organic longevity. The social media blog quickly blends into history, not yielding long term results for the content creator. This is why traditional blogging continues to remain strong. Google has noticed this. So they’ve begun to implement personalized search results based on social media preferences into their organic search.
In the end, the goal is to find the content you’re looking for or content to consume. Google has made amazing strides with Google plus and traditional Google searches. Their aim may not have been to replace the traditional blog, but they’ve certainly created a strong platform for supplementing it.