5 Ways I Run My Startup Using Google And An iPad
- April 12, 2013
- Posted by: Craig Chamberlin
- Category: Uncategorized
On my show I often discuss how mobile technology has revolutionized the way entrepreneurs such as myself get work done. Android and Apple devices have thousands of applications designed for specific needs. As I write, I am on a road trip and have complete control of my startup. This includes email, contacts, publishing, marketing and management.
If you are part of a startup and haven’t purchased an iPad or Android tablet, you are limiting your potential. These tablets have applications that can allow for complete control of a remote PC, such as LogMeIn or Teamviewer. It also has thousands of Apps that will help you manage your business specific to your needs or software of choice.
My personal setup allows me to have complete control of my business from anywhere. I am so impressed with the capabilities of the iPad that I had to share it with other entrepreneurs. Hopefully these strategies will free up time for them to focus on growth as it has me.
1. Mobile Control Of Desktops
I personally have a full time job while pursuing my startup. This causes overlap between work, personal and startup resources and hardware. The simplest solution to this problem was to adopt a “remote desktop” solution for managing each individual resource.
The solutions offered by LogMeIn and Teamviewer are so brilliantly simple anyone can use them. Users simply visit their websites, download a piece of software to their PC or Mac and then download the official App to their iPad device. Within seconds they can login and take over their PC directly from their iPad.
Sure it’s not the same as the “official” desktop experience, but when you are limited by a certain App on the iPad, it’s certainly a must have in a pinch.
2. Working With The Same Documents, Everywhere
Many entrepreneurs haven’t fully tapped into the capabilities of the cloud. The cloud is essentially online storage that can be accessed from anywhere with an internet connection. Services that have streamlined this process include iCloud, Google Drive, DropBox and Skydrive.
Personally I work with Google Drive. I downloaded the Google Drive PC Application which dropped a “Google Drive” folder on my computer. Any files I put into this folder are synchronized with the cloud. I then download the Google Drive App on my iPad. This means I have the exact files available anywhere, anytime on any device.
I took this strategy a bit further by adding a second PC to my Google Drive share. As I said before, I have a Work PC, a Studio PC and an iPad. So I also installed a Google Drive application on my Work AND Studio PCs and separated each of their respective files into different folders. This gives me access to all files from all PCs and tablets or phones at any given time.
3. Maintaining A Social Media Presence
Social media is a time drain. Entrepreneurs see it as a necessary evil in today’s marketing world. Let’s face it, it would be a full time job to maintain a presence on three or four of these networks. Thankfully iPad and Desktop apps have been released to help automate this process and help keep you sane while maintaining a constant presence on your top social media platforms.
I strongly recommend entrepreneurs give some of their time to either BufferApp or Hootsuite for scheduling posts well in advance for their business. These two applications allow for “pre-established post times” so the writer can simply create new content or posts without the worry of “spamming” their social accounts.
The beauty of these solutions is they free up the entrepreneurs time to do what is most important on social media, engage with users. While their content or personal posts are scheduled out weeks at a time, they can engage with people as they respond to the content rather than worry about “what to post next”
4. Centralizing Email Management with Gmail
We are in a centralized world, and entrepreneurs who are keeping multiple copies of the same emails are a dying breed. I utilize Google Gmail to centralize all of my contacts and emails to a single location. Google Gmail allows you to configure up to 5 individual emails. The best part is Google also allows you to send from your respective emails as well. Let me elaborate.
I have three different emails: A work email, a personal email and an email for my startup. Each of these emails have a different audience, so naturally I don’t want overlaps between them. My single Google Gmail inbox receives the email from all of my addresses. When I click reply, however, it replies from the original email address it was sent too.
Gmail also has a “distributed” spam filter, which makes it one of the most intelligent spam filters available in the world. It also is a completely web based solution, offering access to email from any device including a phone, a tablet and a computer. Update your email on one? It’s updated on all of them.
5. Centralized Contact Management with… Gmail
Email isn’t the only service offered by Google Gmail. It also has a complete contact management solution that can synchronize with your mobile devices. Guess what? It also synchronizes with your email. That’s right, send an email and that user is added to your address book. Receive one and you’ve got the option to add them as well. This contact information is then synced with all of your other computers and devices.
“But it doesn’t sync with an iPhone!” you might say. Well, guess what, there’s an app for that. Personally I use the Contacts Sync app available at the App Store. What this means for the entrepreneur is no more digging through various resources for the names and contacts they’re looking for. Add it to your phone, it’s added to your email. Add it to your email, it’s added to your phone. Did I mention it’s also added to every other computer you have connected to Gmail as well?
These are just a few strategies I use that are available for the modern entrepreneur. These advances in mobile technology are truly exciting for the budding entrepreneur, as they allow them to optimize what is often their most limited resource, time. Time is a very undervalued commodity to those who have lots of it. As entrepreneurs know, when this precious commodity is freed up, it means further progression of the brand, or startup they are pursuing.